Deyes started his PointlessBlog YouTube channel in 2009. As of May 2016[update], the channel has over 5. 5 million subscribers and over 481 million views on YouTube. His vlogging channel has 4. 1 million subscribers and over 884 million views, his gaming channel has 1. 8 million subscribers and over 209 million views. He also has a following of 3. 2 million followers on Twitter and 4 million followers on Instagram. He was named by Yahoo! News as one of "12 Web-savvy entrepreneurs to watch" in December 2013, and was featured on the cover of the January 2014 edition of Company magazine for the "Generation YouTube" feature.