Simpson joined Geordie Shore in 2013, but left the series in 2015 at the end of the eleventh series, but returned in the twelfth series. In 2016, she took part in the eighteenth series of Celebrity Big Brother where she finished in fourth place. In 2017, she returned to Big Brother 18, as a special guest for a shopping task. Simpson also took part in series eight of Ex on the Beach. Later in 2017, she released her own range of contact ranges, under the brand 'I Spy Eyes'. In 2019, Simpson began starring in the MTV series Geordie OGs, a spinoff series of Geordie Shore.