Pillow Pets are a brand of stuffed toys with Velcro straps that allow them to be changed from a decorated pillow into a stuffed animal. The toys are made from chenille. Invented by Jennifer Telfer in 2003, Pillow Pets first gained success when Telfer personally sold the toys near the Christmas season of that year. They would later become more successful through television advertising, where the company's famous slogan, "It's a pillow, it's a pet, it's a Pillow Pet!" was in every ad. Pillow Pets have been used for charitable fund raising.