The cruise line was founded as Norwegian Caribbean Line in 1966 by Knut Kloster and Ted Arison, with the 8,666-ton, 140-m cruise ship/car ferry, Sunward, which in 1966 operated as a car ferry between Southampton UK and Gibraltar, for that one, short season only. Arison soon left to form Carnival Cruise Lines, while Kloster acquired additional ships for Caribbean service. Norwegian pioneered many firsts in the cruise industry, such as the first Out Island Cruise, the first combined air-sea program (marketed as "Cloud 9 Cruises"), which combined low-cost air fares with the cruise, and first shipline to develop new ports in the Caribbean, such as Ocho Rios in Jamaica. Like the original Sunward of 1966, Norwegians's second ship, the Starward, had the capability to carry automobiles through a well-concealed stern door. Later, this area was turned into cabins and a two-deck movie theater, later to be used as a casino. Norwegian was responsible for many of the cruise innovations that have now become standard throughout the industry.