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Case Study: How We Created Controversial Content That Earned Hundreds of Links

If your safe content isn't getting results, it may be time to go risky. Kelsey Libert
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The Hidden Side Effects of Using Big Data to Better Understand Your Customers

When it comes to better understanding your customers, you likely leverage every possible resource from personas
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What the Heck is Thought Leadership Anyway?

Let’s all ask ourselves a really dumb question that’s less dumb than you might think: what
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3 Advanced Influencer Marketing Strategies for Noisy Markets

With so many marketers shouting for the attention of established influencers, it’s hard to cut through
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4 Tools for Social Customer Service

Are your customers using social media?
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The 4th Reason for Content Marketing: A Profit Center

Joe Pulizzi and Robert Rose have shared the three core reasons for why enterprises engage in
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How to Use Data to Choose the Perfect Influencer

Rustin Banks, Founder and Chief Product Officer of TapInfluence, joins the Influence Pros Podcast to talk
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17 Tips & Best Practices for Writing Catchy Email Subject Lines

No matter what they say, people do judge emails by their subject lines.
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It’s Not About The Release Anymore. PR is Now Social PR.

Ten years ago my answer to the cocktail party question, “What do you do?” was as
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Are You Handicapping Your Conversion Rate?

As humans, we tend to believe that if we like something, it must have value—how else
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3 Augmented Reality Trends Marketers Should Watch

Now that Pokémon Go has proven the popularity of augmented reality, where is AR headed next?
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The Secret to Cutting Your Facebook Ad Spend

Are your Facebook ads costing you too much money?
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