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Title Tag Length Guidelines: 2016 Edition

Google is testing a wider left-column, and with it, wider display titles. We dig into the
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10 Excellent Examples of Video Marketing on Facebook

Over recent years, the criteria for engagement on social media has evolved from announcing your brand
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Will Intelligent Personal Assistants Replace Websites?

In the way websites once replaced phones, will intelligent personal assistants like Siri and Cortana soon
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What Should Your Content Marketing Priorities Be in 2016?

How many of you spend time doing something that doesn’t help a goal? Wouldn’t it be
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Instagram Algorithm: How Marketers Should Alter Their Strategy

Do you use Instagram to showcase your business?
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A Marketer’s Guide to Building a Network of Influencers

Managing your influencer marketing in-house shouldn’t intimidate you. Here’s how to get started building your network
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Data as Personalization: How to Turn Kryptonite Into Treasure

Don’t talk about data. Talk about it as “personalization” – information to deliver the most relevant
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How Much of a Role Does Trust Play on Conversion Rates?

You wouldn’t do business with a company you didn’t trust – plain and simple. But what
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How to Deal with Negative Customer Feedback for your eCommerce Business

Customer feedback goes a long way in generating trust for your online store. Let’s just say
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The Ultimate Guide to Email Design Best Practices for Marketers

A new era of email design best practices has arrived. Here’s what marketers need to know.
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How To Use Net Promoter Score to Improve Retention and Drive Reviews for Your SaaS Product

You know that customer retention is important for any company; even more so for SaaS. If
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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Most marketers are presented with a chunk of their company’s marketing budget one day and told
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