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Sorrentino made more than $5 million in 2010, the second highest of any other reality star after Kim Kardashian. This money was accrued through endorsements with Devotion Vodka, Reebok Zigtech shoes, as well as a ghost-written autobiography, a rap song, a workout DVD, a vitamin line for GNC, a clothing line, and appearances on Jersey Shore and Dancing with the Stars.

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