In 2012, the company received a $70 million Series A investment from Sequoia Capital and Accel, generally considered two of the top venture capital firms in the country. It was the largest joint investment to date by these two firms. In September 2014, Sequoia Capital and Accel returned in Series B funding, led by Insight Partners worth $150 million, a record for a Utah-based company, and valuing the company $1 billion. In April 2017 Qualtrics received a Series C investment round of $180 million from returning investors Accel, Sequoia Capital, and Insight Venture Partners. The Series C was raised at a $2. 5 billion pre-money valuation.