Antonio Marquis "L. A. " Reid (born June 7, 1956) is an American record executive, record producer, A&R representative, and panelist. He is founder and current co-chairman of Hitco Entertainment. He has served as the chairman and CEO of Epic Records and The Island Def Jam Music Group, the president and CEO of Arista Records. Reid was the founder and CEO of Hitco Music Publishing and the co-founder of LaFace Records with producing partner Kenneth "Babyface" Edmonds. He has won three Grammy Awards, picking up awards as a songwriter for songs such as Boyz II Men's "End Of The Road. "