The first modeling agency Baldwin signed with was Ford Models. [better source needed] She initially appeared in magazines such as Tatler, LOVE, V and i-D. Her first commercial campaign was for the clothing brand French Connection in the winter of 2014. In October 2014 Baldwin made her runway debut walking for Topshop and French fashion designer Sonia Rykiel. In December 2014 she was involved in a photo-session for Love magazine, which also produced a short movie shot by photographer Daniel Jackson and released on the magazine's official YouTube channel.