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Lara had served as a story co-ordinator and producer for the TV news magazine Inside Edition from 2012 to 2016. During the 2016 United States Presidential Campaign of Donald Trump, Lara spearheaded the Trump-Pence Women’s Empowerment Tour and served as the liaison in Trump Tower for Brad Parscale's Giles-Parscale company. After her father-in-law was elected president, she became an online producer and fundraiser for President Trump, and appears in front of the camera as a spokesperson the Real News Update reports produced by Trump Productions. She is also hired as the senior consultant to Brad Parscale for Trump’s re-election in 2020.

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