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The club enticed the sons of wealthy families from the Harvard School for Boys (now Harvard-Westlake School) in the Los Angeles area with get-rich-quick schemes. Given their inexperience and difficulty proving themselves in legitimate businesses, an organization like the BBC proved attractive to these young men. Due to the reputation of the organization for being composed of young, inexperienced men from moneyed families, it was jokingly referred to as the "Billionaire Boys' Club". Yet Hunt himself came from a broken home and a single-parent family that lived in the lower-middle-class suburb of Van Nuys, and was able to attend the Harvard School only with the help of scholarships.

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