Kylie Cosmetics is an American cosmetics company founded and owned by Kylie Jenner. Formerly known as Kylie Lip Kits, the company was renamed Kylie Cosmetics in 2016 after the release of the liquid lipstick and lip liner set on November 30, 2015. In 2018, Forbes reported the company was valued at $800 million. In March 2019, Kylie Cosmetics was valued at $900 million. On November 18, 2019, Coty, Inc. bought a 51% controlling stake in the company for $600 million.