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Paul rose to fame as a member on the Internet video sharing service Vine. In February 2014, he had over 3. 1 million followers on various social media platforms. By April 2014 he had attained 105,000 Twitter followers, 361,000 Instagram followers, 31,000 likes on his Facebook page and about 150,000 subscribers to his YouTube channel. A YouTube compilation video of his Vine work garnered more than four million views the first week it was posted. In 2015 he was ranked as the 10th most influential figure on Vine, with his six-second videos earning him hundreds of thousands of dollars in advertising revenue. By that October, his Facebook videos alone had more than 300 million views.

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