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Paul gained a following in 2013, posting sketches on the video-sharing application Vine. He registered his YouTube channel, TheOfficialLoganPaul, on 18 October 2013, where he started posting regularly following the closure of the Vine app. He later created the Logan Paul Vlogs channel on 29 August 2015, which has since become his most subscribed YouTube channel. As of 9 November 2019, the channel has received over 20 million subscribers and 4. 7 billion views, ranking as the fiftieth-most subscribed in the United States, and placing Paul among the top 130 subscribed channels on the platform.

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