Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Federation and Scott Silverman, and made its debut on November 28, 2005, in a Shop. org press release entitled "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year". Cyber Monday takes place the Monday after Thanksgiving, and most often falls in November, but if Thanksgiving is on November 27 or 28, it will fall in December. The date range is November 26 to December 2, and it is always four days after the holiday.