Fashion Nova was founded in 2006 by its CEO Richard Saghian. He started working in the retail industry by working at his father's clothing boutique located in Los Angeles. Fashion Nova opened its first location in Panorama City, Los Angeles, inside the Panorama Mall, selling inexpensive “club-wear” attire. Its warehouse is located in Vernon, Los Angeles. Fashion Nova offers plus size, curvy body types, maternity sizes, and a men’s clothing line. In 2018, the store released its first seasonal Halloween costume line.