Fashion Nova was founded in 2006, by its CEO Richard Saghian. Saghian got his start in the retail industry working at his father's clothing boutique in Los Angeles. Fashion Nova opened up its first location in Panorama City, Los Angeles inside the Panorama Mall, selling inexpensive “club-wear” attire. Fashion Nova also offers plus size & curve, maternity, and a men’s line. In 2018, the store released its first seasonal Halloween costume line.